Marketing Efficiency Ratio - Monthly Report
Evaluate your business performance month by month using this tool. Calculate key metrics like CAC, AOV, and MER to understand how effectively your marketing spend translates into revenue.
Marketing Efficiency Ratio (MER) is a simple but powerful metric that compares your total sales to your total marketing spend, giving you an overall view of how efficiently your marketing dollars are converting into revenue. Use this tool to input your sales, costs, and other key figures for each month, and calculate your overall MER.
| Month | Total Sales ($) | Total Orders | Returning Rate (%) | Paid Search ($) | Paid Social ($) | Email ($) | Other Costs ($) | Agency Fees ($) |
|---|---|---|---|---|---|---|---|---|
| January | ||||||||
| February | ||||||||
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| Total: | $0 | 0 | 0% | $0 | $0 | $0 | $0 | $0 |
Calculated Metrics
| Month | Total Costs ($) | New Customers | CAC ($) | AOV ($) | MER |
|---|---|---|---|---|---|
| Total: | $0 | 0 | $0 | $0 | 0:1 |
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